Of surrogate ads and liquor brands

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him tha...

Kings deserve to make the playoff

Dr Sandeep Goyal writes: KKR lost to CSK last Thursday night. So at the end of 49 matches, at the time of writing this piece, ...

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

Deepika Padukone is India’s most beautiful and glamorous

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive a...

Vaccine Development: The Multiplier Benefits Of Blockchain

Despite the numerous advantages to using blockchain for the various stages of vaccine development and deployment enunciated above, a number of ...

Good cricket but the joie de vivre is missing

Yuzvendra Chahal’s fiancee Dhanashree Verma cheering at RCB games has been amongst the most uplifting moments of the Dubai IPL, writes Read More

Amol Palekar - In a flashback that is very present!

I am often visited by Amol Palekar flashbacks, writes Aparajita Krishna

As time passes by...

SMM AUSAJA: Keeper Of Our Cine-Heritage & Memorabilia

SMM AUSAJA, our man in the frame, deserves not just this mere article, but perhaps books on him writes Aparajita Krishna.

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...